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Alienware Aurora – 2019

Alienware has long been a leader in premium gaming computers. They define generational trends in not just performance but design as well. The Epic design language set industry benchmarks for aesthetics, and inspired many to emulation. Being a leader means making big moves and forging new paths. Alienware now define a new era with their Legend design language. We assisted in the development of the new design language, and helped Alienware’s design team explore how it redefined their flagship desktop, Aurora.

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Alienware Aurora – 2019

Alienware has long been a leader in premium gaming computers. They define generational trends in not just performance but design as well. The Epic design language set industry benchmarks for aesthetics, and inspired many to emulation. Being a leader means making big moves and forging new paths. Alienware now define a new era with their Legend design language. We assisted in the development of the new design language, and helped Alienware’s design team explore how it redefined their flagship desktop, Aurora.

Perspective-2
The new language is a return to form. Iconic silhouettes frame large intakes and aero-inspired surfacing. The prominent front face of Aurora is a dynamic and functional air funnel, channeling masses of air over cooling elements within. Resembling an alien engine built for speed, the design expresses efficiency, power, and poise.
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