Alienware has long been a leader in premium gaming computers. They define generational trends in not just performance but design as well. The Epic design language set industry benchmarks for aesthetics, and inspired many to emulation. Being a leader means making big moves and forging new paths. Alienware now define a new era with their Legend design language. We assisted in the development of the new design language, and helped Alienware’s design team explore how it redefined their flagship desktop, Aurora.
Alienware has long been a leader in premium gaming computers. They define generational trends in not just performance but design as well. The Epic design language set industry benchmarks for aesthetics, and inspired many to emulation. Being a leader means making big moves and forging new paths. Alienware now define a new era with their Legend design language. We assisted in the development of the new design language, and helped Alienware’s design team explore how it redefined their flagship desktop, Aurora.